The Ultimate Website Launch Checklist | Mean Web Design

The Ultimate Website Launch Checklist

Launching your website is exciting — but if you forget the small stuff, it can cost you customers, credibility, or even your spot on Google. Whether you're launching a new business or refreshing an old site, this checklist will make sure your launch goes smoothly — and professionally.

✅ 1. Proofread Everything

Typos and grammar mistakes look unprofessional. Review every page — or ask us to do it for you.

✅ 2. Test All Links

Click every navigation link, button, and form to make sure it works properly — especially on mobile.

✅ 3. Mobile Responsiveness

Over 60% of Irish users are on mobile. Resize your browser or check on your phone — the layout should adapt perfectly.

✅ 4. Page Speed Optimisation

Use Google PageSpeed Insights to test speed. Compress images, remove heavy scripts, and optimise hosting.

✅ 5. SEO Meta Tags

Every page needs a unique meta title and description. Add image ALT tags for accessibility and Google image search.

✅ 6. Submit to Google

Create a free Google Search Console account. Submit your sitemap to get indexed faster.

✅ 7. Compress Images

Use tools like TinyPNG to compress images without losing quality. It helps pages load faster — and saves bandwidth.

✅ 8. Set Up Google Analytics

Install Google Analytics (GA4) to track visitors, clicks, and conversions. Essential for improving your website’s performance.

✅ 9. Legal Pages

Privacy Policy, Cookie Policy, and Terms of Use — especially if you collect emails, run ads, or sell online.

✅ 10. SSL & Backups

Make sure your SSL certificate (https) is active. Set up scheduled backups — especially if you’re using WordPress.

✅ 11. Cross-Browser Testing

Some layouts work great on Chrome but break on Safari or Firefox. Check your site on multiple browsers and screen sizes.

✅ 12. Test Contact Forms

Send a test message and make sure it arrives in your inbox. Confirm the “Thank You” page or message appears properly.

✅ 13. Favicon & Branding

Add your favicon (the little icon in browser tabs), brand colours, fonts, and consistent visuals across all pages.

✅ 14. Custom 404 Page

If someone visits a broken link, they should land on a helpful page — not a dead-end error screen.

✅ 15. Final Review With Fresh Eyes

Take a break and revisit the site tomorrow — you’ll often catch small things you missed. Or get a friend to review it for clarity and trustworthiness.


Launching soon? At Mean Web Design, we use this exact checklist for every Irish business website we launch — nothing slips through the cracks.

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