Launching your website is exciting — but if you forget the small stuff, it can cost you customers, credibility, or even your spot on Google. Whether you're launching a new business or refreshing an old site, this checklist will make sure your launch goes smoothly — and professionally.
Typos and grammar mistakes look unprofessional. Review every page — or ask us to do it for you.
Click every navigation link, button, and form to make sure it works properly — especially on mobile.
Over 60% of Irish users are on mobile. Resize your browser or check on your phone — the layout should adapt perfectly.
Use Google PageSpeed Insights to test speed. Compress images, remove heavy scripts, and optimise hosting.
Every page needs a unique meta title and description. Add image ALT tags for accessibility and Google image search.
Create a free Google Search Console account. Submit your sitemap to get indexed faster.
Use tools like TinyPNG to compress images without losing quality. It helps pages load faster — and saves bandwidth.
Install Google Analytics (GA4) to track visitors, clicks, and conversions. Essential for improving your website’s performance.
Privacy Policy, Cookie Policy, and Terms of Use — especially if you collect emails, run ads, or sell online.
Make sure your SSL certificate (https) is active. Set up scheduled backups — especially if you’re using WordPress.
Some layouts work great on Chrome but break on Safari or Firefox. Check your site on multiple browsers and screen sizes.
Send a test message and make sure it arrives in your inbox. Confirm the “Thank You” page or message appears properly.
Add your favicon (the little icon in browser tabs), brand colours, fonts, and consistent visuals across all pages.
If someone visits a broken link, they should land on a helpful page — not a dead-end error screen.
Take a break and revisit the site tomorrow — you’ll often catch small things you missed. Or get a friend to review it for clarity and trustworthiness.
Launching soon? At Mean Web Design, we use this exact checklist for every Irish business website we launch — nothing slips through the cracks.
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