Beginner SEO Tips for Irish Websites

Posted July 22, 2025 by Mean Web Design

Trying to get your website seen on Google.ie but don’t know where to start? You don’t need to be a tech expert — just a few simple SEO steps can get your site ranking better in Ireland.

1. Use Irish Keywords

Make sure you’re using words your customers are actually typing into Google. If you’re a plumber in Kerry, “plumber in Tralee” or “emergency plumber Kerry” should be used naturally in your page titles and content.

  • Think like a local customer
  • Use place names — Cork, Galway, Ennis, etc.
  • Include services: roofing, web design, solicitor, café

2. Set Page Titles & Descriptions

Every page on your site should have a unique <title> tag and meta description. This is what Google shows in search results.

Example:

Title: Affordable Garden Design in Limerick | GreenScape
Description: Professional garden landscaping in Limerick. Free quotes, fast service, and beautiful results.

3. Create a Google Business Profile

Listing your business on Google Business makes you show up in local map results. It’s free and boosts trust.

4. Build Local Pages

If you serve different towns or counties, create a page for each. For example:

  • /cork-roofing
  • /dublin-websites
  • /kerry-gutter-cleaning

This helps Google connect your service with real locations.

5. Make It Mobile-Friendly

Over 60% of Google searches in Ireland happen on phones. If your site looks bad on mobile, you’re losing traffic fast. Use responsive design that adapts to all devices — all Mean Web Design websites are built mobile-first.

6. Add Your Name, Address, and Phone Number

Put your contact details in your site footer, and match the formatting with your Google Business listing. This helps local SEO and builds trust.

7. Link to Other Irish Sites

Google sees links as trust signals. Linking to other reputable Irish websites (like Chamber of Commerce, Irish blogs, news, or trade sites) boosts your own authority.

Final Tip: Be Consistent

Even with no budget, if you keep your content local, clean, and focused — you’ll start rising on Google.ie. SEO is a marathon, not a sprint.

📞 Book a Free Consultation
← Back to Blog Home Next Blog →